FERMENTED FLIGHT CLUB
Building a Community Around Wine
Building a Community Around Wine
Fermented is a wine boutique who specializes in carrying organic wines harvested by smaller, family-owned producers who take tender care in every aspect of their business. Their mission is to make friends one bottle at a time by loving people and breaking down the barriers to discovering great wines. After three short years, they found themselves in need of more space. Specifically event space where their beloved wine community could continue to grow.
What greater rallying mark can a community have other than an organization’s logo?! Our inspiration is found at the intersection of Fermented’s current brand, Brad Pitt’s Fight Club, and an international soccer club. The club is a place of belonging—a place where those that love wine congregate to try new varieties and enjoy old ones.
CREDITS
SERVICE: Identity Design, Signage, Wall Murals / ROLE: Creative Director and Designer, Muralist
CLIENT: Fermented Wine Boutique
©2022
Nurturing a Dream
In need of carrying the artistic uniqueness of his neighboring retail store through to his new event space, owner Adam Danielson found himself in need of new murals.
Reflecting the artisanal process of making wine, the new chalk drawings, 9 sets in total, denotes the key regions of the world where these family-owned wineries exist.