WEEKEND TO REMEMBER
FamilyLife, founded by author and radio personality Dennis Rainey, has held events across the country to strengthen marriages called Weekend to Remember. This marriage conference is FamilyLife’s champion product bringing in around 100,000 people a year to attend.
The Problem
Despite the ongoing success of the event, FamilyLife felt it was critical to update and enhance the experience for a new generation. Polymath.io was hired to reimagine the entire weekend and access opportunities for improvement. I joined the team to create a fresh new brand and apply it to the new guidebook they also restructured for their new experience.
Our challenge was to create a brand that was balanced and classic, yet fresh and current—to create a new look for the next generation, with a feel that is as timeless as faith, love, and hope.
The Weekend to Remember logo is the mark of a community of men and women pursuing God and each other through marriage and ministry. We use brass as an occasional accent to ground the color palette and give the brand a lift of tangible class.
The center of the Weekend to Remember logo can also be used as a standalone icon. The overlapping inner diamonds represent a couple joined in marriage and surrounded by a third, larger diamond—a symbol of the love and hedge of God who holds them fast.
Making the logo dynamic.
The curriculum is split up into four different sections. These symbols were ways the new logo illustrated these sections. They were used in signage, the commercially printed workbook, the screen presentations, as well as the videos that accompanied every section.
“Everyone is raving about the teaching logo. Already been used by volunteer teams to follow up with couples and share the gospel –great for mobilizing marriage missionaries.” —FamilyLife
CREDITS
SERVICE: Visual Identity, Print Design / ROLE: Identity and Print Designer
AGENCY: Polymath Innovations / CREATIVE DIRECTOR: Chandler Epp Navarrete
DESIGN TEAM: Jen Odom, Michael van Tonder, and Jeff Trojek
CLIENT: FamilyLife
©2019